It is almost impossible to picture a kid’s birthday party without candy and a piñata. And you certainly can’t
walk outside of a restaurant after a nice meal without a sweet or a piece of gum. And there’s also the
tradition of having a Candy Bar with sweets and snacks at events such as weddings and XV Años.
The candy industry is even tied to cultural traditions that end up benefiting said activity.
Because of all this, everyone has given a warm welcome to the new candy store (dulceria) on 24th St.:
It opened its doors on June, and right from the start everyone has been thrilled with its colorful displays,
its multicolored piñatas in so many shapes and sizes, all to please its clients.
Owner Janay Ramos is convinced that opening a candy store has been the best decision she’s ever
made. “I worked hard for other businesses and this is the first one I’ve invested in, because I’d rather be
working for me instead of for someone else, as it is the best I can do for my future of the future of my
Janay, who is originally from Zacatecas, is an entrepreneur who works hard to reach her goals. She
showed this when she decided to move from Los Angeles, California, to come to Omaha. “I didn’t want to
at first, but in the end i decided it was good to try doing things somewhere new. During the first night we
didn’t have a place to sleep, but I knew that in order to make it you gave to work hard and suffer for a bit,
and I’m now very happy in this city.”
According to the Chamber of Commerce, at this moment the United States takes the number 1 spot for
candy sales in the Americas.
But, although it is a good business opportunity, there are many elements at play that must be considered
when starting a business, and they can lead to having a success or a failure.
On that, Janay said: “A year ago I started to take a microbusiness class, without even considering that
one day I’d own a candy store, but I believe you have to take the opportunities that you get in life. I
decided to visit Catholic Charities, and to this day they continue to provide guidance for me and my
business. For now we sell candies, especially those of Mexican origin, as well as piñatas. We’ll soon have
special candy bags, table linen and everything you will need for a party.”
Arcoiris is located on 4914 24 St. and is open from 7 a.m. to 8 p.m. “It is practically my home, and I even
end up staying up late so that I can receive the merchandise and leave everything ready and clean for the
Luckily Janay has the support of her family: “Having a business does not mean you have to neglect your
children. In my case, my youngest daughter is always with me, and I take good care of her here in the
candy store,” she said.
Microbusiness like Dulceria Arcoiris, are great for the development of the community and they also
improve the quality of life of the location where they set shop.
Because of this, Janay Ramos is today a young entrepreneur who works to make her shop a huge
success, as she helps South Omaha to grow with her candy store that brings cheer and sweetness to
family and friends who now hope she has the best of luck with this endeavor.
4914 South 24th Street Omaha NE 69107