November 16, 2017

Holiday Shopping Habits Revealed In New Marshalls Gift Giving Guide

FRAMINGHAM, Mass., Nov. 16, 2017 /PRNewswire-HISPANIC PR WIRE/ -- A new Marshalls survey found an overwhelming majority (90 percent) of American women would forego gifts for themselves this year if they could guarantee everyone on their list was delighted with what they received. Today, the brand released its gift-giving guide which takes a closer look at holiday shopping habits to help ensure you're finding the best surprises in store this season. Explore the report at


Ninety-four percent of American women believe the best holiday gifts are the ones least expected yet a third shop based on lists, leaving little room for surprise under the tree. From gifts for him or her, kids and stocking stuffers and even teachers or hostess gifts, Marshalls provides an exciting shopping experience with thoughtful gift options sure to surprise this season.

"Marshalls is the destination to find the perfect gift for everyone on your holiday list ? even those who might seem hard to shop for," said Victoria Shonkoff, Marshalls Vice President. "Whether you're a planner or a last-minute shopper, every Marshalls location will have a new selection of must-have gifts at amazing prices right up until Christmas."

The survey also found the following:

  • Women spend an average of 36 hours on holiday shopping
  • 91% of women buy a little something for herself while shopping for others
  • Nearly half say their significant other gives them the most thoughtful or surprising gifts
  • 95% consider price when selecting a gift
  • The toughest people on her list include parents (34%), significant others (29%) and siblings (14%)

Explore the Marshalls guide to gift giving for holiday shopping inspiration at  

Marshalls is one of the nation's leading off-price family retailers with more than 1,000 stores spanning 47 states, the District of Columbia and Puerto Rico. Since opening its first store more than 40 years ago, the Marshalls name has become synonymous with off-price shopping. Marshalls shoppers can find a surprising selection of high-quality, on-trend brand name and designer merchandise for men, women and children, footwear, beauty, accessories and home merchandise - all at incredible prices. 

The Marshalls survey was conducted by Wakefield Research among 1,000 nationally representative women ages 25-52 who have shopped retail in the last year, are not industry-affiliated and plan to shop for holiday gifts this season, between November 6 and November 9, 2017. 

Michael Cowen
Office: (312) 220-3953


SOURCE Marshalls